Welcome! I’m Mark, a law student at the University of Michigan, and a few weeks ago I read an article by Kevin O’Keefe, CEO of LexBlog. He was saying that law students should have blogs to help them build an online network and figure out their passions in law. I checked out LexBlog
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Law School-Life Balance
As an entering 1L, you already know how to succeed academically, and are constantly receiving advice on how to ace your classes. However, there is minimal advice on how to manage law school with your life. Everyone talks about the work-life balance, but what about the school-life balance?
Here are some tips to achieve a healthy, active, and…
Protect Children from Agents
In recent years, more has been expected of not only younger players in hockey, but also of agents. Ken Campbell recently wrote an article about how hockey agents in Canada are trying to recruit children as young as 12 because of the steep competition.
The NHL is different from the NBA, NFL, and MLB in the…
How AI Will Transform the Healthcare Industry
Healthcare remains the top area of investment in artificial intelligence as measured by venture capital deal flow.[1] Artificial intelligence is what enables a digital device or “robot” to see and recognize objects or solve a problem that requires a level of intelligence. The primary aim of artificial intelligence applications within the medical field is…
What makes an outstanding law firm website?
Content Pilot has released their 2016 Global 50 Website ranking and report, updating their foundational best practices for law firm web site design. To download the free report, go here:
http://www.contentpilot.net/Subscribe
Morgan Lewis was the only firm to score an “Excellent” rating of 85.4%. The report takes a global look at law firm websites…
Lawyers v. Artificial Intelligence
Only six years ago Watson, IBM’s computer system, beat former Jeopardy! champions on national television. Since, both the IBM designers and the machines which they develop have made great improvements and the impact on our everyday lives is not far away. After Watson won, IBM developed the ‘deep learning and natural language’[1] interaction to…
Women in Sports

For the longest time, I have loved hockey. I grew up in Canada, so it was in my blood to love the sport. However, for the longest time women were…
Pitch or Propose?
Great advice here on developing “pitches” vs. custom proposals.
Clients don’t like to be “pitched”. Nobody does.
Instead, focus your time and energy on understanding their needs and preferences, and develop a custom proposal that offers valuable help. Read Tim Corcoran’s blog post here.
10 Things That Should Be on Your Law Firm’s Radar in 2017
The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on your radar, starting now.
1. Data-driven business development. At the 2016 Legal Marketing Association Technology Conference, JD Supra’s Adrian…
iMarketLaw
Welcome to iMarketLaw!
My name is Mark Beese and I teach Strategic Marketing and Business Development at the University of Denver Sturm School of Law.
J.D. and M.S.L.A Students learn about law firm strategy, marketing, business development, client service, innovation and social media throughout the semester.
Thanks to LexBlog, this year we are…